Rebrand reflects a five-year shift from GDS connector to an end-to-end platform serving airlines, loyalty programmes, retailers and corporate buyers.
Dubai, 1 July 2026. altovo (formerly easyGDS) has rebranded, effective today. The Dubai-based travel commerce platform, founded in 2021 to connect airlines and travel agencies through Global Distribution System (GDS) technology, now powers white-label booking engines, dynamic packaging and loyalty redemption for airlines including Etihad Airways, Malaysia Airlines, Azerbaijan Airlines and AirBorneo; loyalty travel for retailers such as Bonuslink; and corporate travel programmes for business buyers. It also serves more than 20 travel agencies across its network.
The new name recognises a business that has moved well beyond its original scope. What began as a GDS connection tool now spans four distinct markets, airlines, travel agents, loyalty and retail, and corporate travel, on a single platform.
All existing customer agreements, platform infrastructure, product roadmap and team remain unchanged. easyGDS domains, email addresses and customer contact points will migrate to altovo equivalents over the coming months.
altovo maintains real-time connections to Amadeus, Sabre and Travelport, offers dynamic packaging across flights, hotels, tours and ancillary services, and provides configurable B2B and B2C booking engines with margin controls. The platform is certified to PCI-DSS Level 1 and GDPR standards.
"GDS is where we started, but it is not what we do today. We now run airline travel platforms, loyalty solutions for retailers, and corporate travel management. The altovo brand reflects that breadth."
Ron Ramanan, Chief Executive Officer, altovo
Press assets and brand guidelines are available at altovo.com.
altovo is a travel commerce platform for airlines, travel agents, loyalty programmes, retailers and corporate travel buyers. Founded in 2021 and headquartered in Dubai, the platform provides real-time inventory access, white-label booking tools and configurable distribution across B2B and B2C channels.
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